Writers, artists adapt AI technology to gain creative control

Artificial intelligence companies train their AI models using the works of writers, artists and other creatives, who are often not credited or compensated for that use. Rather than opposing the technology outright, some tech companies are instead urging creators to make use of AI tools and adapt them for their own work. The push aims to give creators more options to shape outputs and claim control over how their work is used in AI systems. The discussion highlights tensions over authorship, payment and recognition as the creative community responds to rapid AI development. Tina Trinh reports.